On September 9, 2026, at 8:00 PM Bulgarian time, Apple held its highly anticipated presentation, during which the company introduced the new iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone – the iPhone Duo. While the Duo marks the beginning of an entirely new product category for Apple, the Pro models build upon the familiar formula with a more powerful processor, improved cooling, record-breaking battery life, and the most advanced camera system ever featured in an iPhone.
The new generation is not simply about higher numbers. Apple has focused on the features people use every day – photo quality, low-light performance, battery life, and sustained performance during demanding tasks. The biggest change is the new 48 MP main camera with a variable aperture, which provides greater control over light and depth of field.