What is Apple Intelligence?

With the rapid integration of artificial intelligence into our daily lives, our devices are keeping up with us. Soon after its rollout in June 2024, Apple AI gradually reached Europe by April 2025. With the release of iOS 18.4 in June of the same year, these exciting innovations became available to eager customers in Bulgaria as well. Apple AI’s features continue to expand with the goal of making life easier for every user. In this article, we’ll explore its key improvements and the devices that support them.

What features does Apple AI offer?

Writing assistant. Apple AI is here to help with writing even the shortest messages. It can suggest suitable words or even full email replies, rewrite messages, check them for mistakes, and help you keep an appropriate tone for the conversation.

More productive work. Thanks to this assistant, there’s no need to read long messages when you’re in a rush—it can summarize them for you. This function is even available for videos. Apple AI can generate a full transcript alongside a short summary. A new focus mode lets you prioritize only the most important notifications. That way, you can work without distractions while being confident that you won’t miss anything urgent.

Image generation. One of the most innovative additions is image generation. You’ll find this in the “Image Playground” app, where you can create personalized visuals tailored to your needs. The feature allows you to fine-tune details and even turn your sketches into a real image.

Enhanced gallery. Your gallery also benefits from built-in AI. With Apple AI, you can create custom memory videos or seamlessly remove unwanted objects from photos. Searching is easier too—users can find photos by small elements or people.

Smarter Siri. Siri is now better integrated into your smartphone and significantly improved. When activated, a glowing frame wraps around the screen to signal the assistant is ready. You can now activate it with a touch, avoiding accidentally waking up other Apple devices. With the help of AI, Siri has a deeper understanding of conversations and languages, ensuring a smoother experience.

Integrated ChatGPT. Another exciting feature for AI enthusiasts is optional ChatGPT integration. This can be used free of charge and without an account, if the user chooses. Of course, you can link your ChatGPT account to Apple AI and enjoy the benefits of the paid version. This allows the system to save your queries for a more personalized experience.

Which devices support Apple AI?

Apple AI’s powerful features require serious processing power. Only A17 Pro chips or newer—equipped with a specially designed Neural Engine—can support it. The oldest models capable of running Apple AI are the iPhone 15 Pro and iPhone 15 Pro Max. All smartphones from the new 16 series also support it. Other devices that feature Apple AI include all iPads and MacBooks with an M1 chip or newer.

Where can I buy an iPhone?

No matter which model you choose—whether it supports Apple AI or not—you can find demo or second-hand Apple products in excellent condition at our online store Restore.bg or at our physical location in Sofia. We offer delivery to other locations as well as up to 36 months of warranty with every purchase and a 30-day return option. Besides smartphones, you can also purchase a wide range of accessories for your new iPhone, MacBook, or iPad, including chargers, cases, and screen protectors.